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Kaloola Home / Loowatt Ltd
Market entry and scale for user-paid sanitation in South Africa

Problem
Loowatt Ltd, a UK-based waterless sanitation technology company, had proven its product in international pilot markets but had no presence in South Africa. Funding was secured, but there was no local entity, no team, no route to market, and no operating model suited to the complexities of informal settlements in Durban.
Intervention
- Designed and executed the full South Africa market entry strategy
- Established a local trading entity (Kaloola Home) and built the brand from scratch
- Recruited and onboarded an executive team and board of directors
- Built B2B partnerships across the value chain including regulators, service providers and government institutions
- Developed routes to market in urban sanitation incorporating customer access to finance
- Launched and scaled the Durban pilot project for user-paid sanitation services
- Led stakeholder engagement, donor relations and presentations at global WASH conferences
Outcome
Transformed a one-person operation into a structured, functioning entity with an executive team, board governance, partnerships, and live service delivery. Recognised as the Green Economy Startup winner at Africarena 2024 in partnership with AWS. The project has been featured in Newzroom Afrika, Infrastructure News, and GreenCape industry publications.
